Follow me on my Journey to start a WordPress Plugin Business

I did not follow Gary Vaynerchuk for a while, but recently I started to see a lot of his content again, and he is preaching how you should document your journey before you start to educate others.

I have tried a lot of time to start blogs and always failed to keep doing it, but now I’m ready again to give it a try. I feel I’m a bit late to the game this time since most media nowadays is videos, but for now, I will stay to the written and then maybe also do a video here and there.

Why a WordPress Plugin Business ?


For the past 5 years I have been making a living as a WordPress Developer selling my hours to various business as a freelancer, and while I do enjoy it, I have also always wanted to have a product I could sell instead of selling my hours.

I have seen how David Hehenberger ( and Peter Suhm ( has done so well in this area, and now I also want to give it a go.

The Challenge

Since I don’t have an audience I need to build that, and a great way to build an audience is if you can give something away for free. So my plan is going to be these steps

  1. Find out which plugin I’m going to build
  2. Build a free version
  3. Start marketing the free version to build an list/audience/users
  4. Build a paid version
  5. Make money

It all seams so simple, right? Well I don’t think so because right now I don’t even have a clue what my first (maybe only) plugin should be. So that is going to be my first task.

So I believe that over the next 3 months I’m going to find a plugin I can feel patianated about, then for the next 6 months after that I want to build an audience for the plugin and get it spread as much as possible, and then after that start to sell a paid version as well.

The challenge to myself is then:

  1. Make at least 2 blog post a month about the journey.
  2. Have generated at least 5.000 USD selling a plugin by 1th of May 2018

Follow me on the Journey

The best way to follow me would be on Twitter: @kprimdal